Why your eCommerce brand should be on TikTok Shop
Originally Published: 29 August 2023
Last Updated: 30 July 2024
TikTok Shop is taking the world by storm!
TikTok Shop is on track for some pretty incredible growth. Here are some stats that illustrate why eCom brands should be using TikTok Shop in their omnichannel strategy.
$20billion GMV target – TikTok is aiming to quadruple its GMV (gross merchandise value) to $20billion this year, up from last year’s $4.4billion.
$470billion growth target – Over the next five years, TikTok plans to reach $470billion in eCommerce sales.
55% users have made a purchase – Over half (55%) of TikTok users have made a purchase when seeing a brand on the app, making TikTok a marketing machine.
1.1billion – As of 2023, TikTok has over 1.1 billion monthly active users. Regardless of which niche you’re in, that’s a huge audience.
50% swayed by influencers – After watching a brand or influencer on TikTok Live, 50% of users have bought a product. This suggests live shopping is a truly powerful sales tool.
We make it easy for you to start selling on TikTok Shop
As a leading eCommerce fulfilment partner, we’ve developed our own out-of-the-box TikTok Integration, making it easier than ever for you to automatically fulfil orders from TikTok Shop.
Using a fulfilment partner for your TikTok Shop fulfilment is a no-brainer – you can ensure that your customers get their beautiful orders incredibly quickly, and you have more time and energy for other business activities. Things like growing your TikTok Audience!
Here’s how our straightforward TikTok fulfilment service works:
Send: Send us your stock and we’ll place it into storage at one of our fulfilment centres. We have fulfilment centres in the UK, USA, EU, and AUS, and you can use one, all, or some of those fulfilment centres depending on your goals.
Connect: Connect your TikTok Shop with our inventory management platform, ControlPort. This allows us to communicate directly with your TikTok Shop Account, allow us to fulfil orders accurately and provides you with a tonne of data, including real-time order tracking, product analysis, SKU performance, and more!
Grow!: With that taken care of, we can take care of the rest. All you need to do is replenish your stock when needed, and otherwise, get on with growing your business!
You can read more about our TikTok Fulfilment service here. And, if you’d like to find out more information from us directly, or get the ball rolling today, you can fill in our online contact form or give us a call on +44 (0)1604 968 820.
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