Cosmetics & Beauty
The Beauty Crop
Improving the customer experience for a consumer-friendly cosmetics brand.
The Beauty Crop is a leading online beauty brand that offers luxury skincare and cosmetic products without a premium price tag. They’re a feel-good brand that’s serious about creating plant-based, nutritional formulas that everyone can access without breaking the bank.
Founded by long-time eczema sufferer Ning Cheah, The Beauty Crop prides itself on being woman-founded and women-run, challenging the industry with non-toxic formulas that make you feel great and are gentle for your skin.
Today, The Beauty Crop boasts a huge collection of makeup and skincare products that are delivered to your doorstep in one to two days. They’re a hugely innovative brand that constantly expands its range, and they offers a wide range of bundles and additional value through their Crop Circle loyalty program.
Beyond beauty, The Beauty Crop is dedicated to sustainability and ethical sourcing. They prioritise cruelty-free formulations, use recyclable packaging where possible, and avoid harmful ingredients that compromise skin health or the environment. By combining innovation with responsibility, they ensure their products are not only high-performing but also kind to people and the planet.
The Beauty Crop and J&J Global Fulfilment
As a fast-growing beauty brand with big ambitions, The Beauty Crop needed a reliable fulfilment partner to support their high-performing Shopify store. After researching how other rapidly scaling consumer brands managed their fulfilment, they discovered J&J Global Fulfilment.
Why Did The Beauty Crop Choose J&J?
Competitive pricing
After receiving a tailored quotation, The Beauty Crop was impressed by our competitive fulfilment and shipping rates. As a scaling brand, they qualified for some of our most cost-effective pricing.
Keeping costs under control was essential for The Beauty Crop, as maintaining strong profit margins is key for an affordable consumer brand. Our combination of cost-efficient fulfilment and discounted commercial shipping rates—particularly with Royal Mail and Evri—allowed them to maximise profitability while continuing to grow.
Fast fulfilment
In today’s competitive market, brands need rapid fulfilment to stay ahead. With same-day dispatch and clear, transparent SLAs, The Beauty Crop can rely on us for next-day delivery—helping them compete with industry giants while ensuring accountability for performance.
At J&J, we provide cost-effective next-day delivery across the UK. International brands also benefit from fast shipping, with one to two-day delivery available across Europe, North America, and Australia through our global network of fulfilment centres.
D2C Orders
160k+
160k D2C orders dispatched
Speed
97%
97% of orders dispatched same day
Volume
216%
216% additional volume processed during Peak
J&J are able to meet the fulfilment requirement we have at the pace our customers expect.
Ning Cheah, Founder & CEO, The Beauty Crop
A flexible, cost-effective resource
For a London-based brand, securing warehouse space and managing fulfilment operations can be incredibly costly and complex. On top of that, handling logistics and staffing adds another layer of challenges—taking time away from core business priorities.
By outsourcing to J&J, The Beauty Crop eliminated the headaches of logistics, freeing up valuable time and resources to focus on what they do best: product development, marketing, and building stronger connections with their customers.
Helping The Beauty Crop See More, Sell More, and Grow More
Boosting AoV with bundles
Since partnering with J&J, The Beauty Crop has increased its average order value by introducing and fulfilling product bundles through its website.
Our proprietary order management system, ControlPort™, allows brands like The Beauty Crop to create new bundle SKUs, with J&J handling the assembly and dispatch automatically—seamlessly integrating with their operations.
Strategic, personal service
As The Beauty Crop ships over 5,000 orders per month, they qualify for a dedicated Account Manager who acts as a strategic advisor, ensuring they continue to receive value and support as a J&J client.
Their Account Manager, Sophie, regularly checks in with The Beauty Crop’s operations team and is currently collaborating with them on a range of exciting custom offerings, including gift cards, bespoke packaging, engraving, and other forms of personalisation.
Having our own representative at J&J has been incredibly helpful. They’re always on hand to support us if we have any issues or questions.
Ning Cheah, Founder & CEO, The Beauty Crop
Pricing transparency
3PL costs can often be complex and unclear, but at J&J, we prioritise pricing transparency. The Beauty Crop can audit their costs in real-time via our live price book, with every charge broken down line by line—ensuring complete clarity and no hidden fees.
A unique pop-up experience
In December 2024, we sponsored and organised a pop-up shop for The Beauty Crop in the heart of Soho, London. For a week, they had the opportunity to step into the world of physical retail for the first time—meeting customers face-to-face and bringing their brand to life in a dynamic, in-person setting.
This exciting event was part of our wider POP! initiative, where we partnered with multiple clients to showcase our multichannel capabilities. It reinforced our commitment to being more than just a fulfilment provider—we’re a long-term growth partner, helping brands expand across multiple channels.
It’s been a privilege to support The Beauty Crop on their growth journey. If you’d like to learn how outsourced fulfilment solutions can help alleviate the growing pains associated with business growth, don’t hesitate to reach out.