Food & Drink
The Wine Flyer
Flying above and beyond to deliver premium wine bundles to thousands of customers.
IAG Loyalty Retail, a British Airways and International Airlines Group subsidiary, was conceived in 2021 to give holiday-goers, business flyers, and wine lovers a new way to spend their Avios.
Trading under The Wine Flyer, they curated a vast selection of wine and other alcoholic beverages from around the world, with an ever-changing roster of wines to keep things fresh and exciting.
Customers who fly with British Airways collect Avios every time they travel, with further point-collecting opportunities available when they shop or fly with BA’s partner network. Customers can also purchase wines from The Wine Flyer with regular currency and collect Avios to put towards future flights.
We love the concept of The Wine Flyer and Avios; it’s a highly customer-friendly offering that genuinely rewards customer loyalty.
J&J and The Wine Flyer
After a year or so of sourcing wines and developing the brand, The Wine Flyer was ready to go to market. They knew from the outset that they wanted to outsource the fulfilment side of things.
Why did The Wine Flyer choose J&J?
Experience and expertise
IAG Loyalty Retail was attracted to the fact that J&J Global Fulfilment was an established company with tried and tested processes. Since our foundation in 2010, we’ve held firm to the philosophy of continuous improvement, always driving ourselves to be better, and challenging how things are done. It’s the only way we’re in a position to offer industry-leading pick-and-pack accuracy.
Tech-first fulfilment
Another reason why J&J stood out was our tech-first approach to fulfilment in the form of back-end and client-facing systems. Modern eCommerce can’t exist without powerful technology, and our award-winning platform, ControlPort™ was developed to ensure that our clients like The Wine Flyer have total visibility on their orders, stock, and operation.
We believe it’s our tech that makes us different, which is why our in-house tech team works constantly to deliver sizable updates to features and functionality throughout the year.
Straightforward setup
Furthermore, The Wine Flyer was impressed with J&J’s ready-to-go BigCommerce integration, which enables a clean, efficient connection between their BigCommerce website and our fulfilment platform, ControlPort™.
We have out-of-the-box integrations for the most popular eCom platforms, including Shopify, WooCommerce, TikTok Shop, and many more. We can also build bespoke integrations to work with custom solutions.
How we’ve helped The Wine Flyer See More, Sell More, and Grow More
A reliable partner
As a subsidiary of British Airways, The Wine Flyer’s customers naturally have high expectations. That affiliation means that reliable fulfilment is non-negotiable; a poor customer experience from The Wine Flyer would have implications for the wider British Airways brand.
Flying above and beyond
J&J is committed to a long-standing, successful partnership with The Wine Flyer. Since The Wine Flyer came on board, we’ve worked with them to develop bespoke solutions that ensure we can pick and pack the wines as safely and efficiently as possible.
This included developing a new type of picking trolley that ensures the chance of breakages is minimal while fulfilling large quantities of wine, and working with carriers to ensure all requirements were met for shipping alcohol commercially.
Ongoing product management
The Wine Flyer’s catalogue continuously revolves. ControlPort™ enables the team at The Wine Flyer to manage their dynamic inventory with ease, thanks to user-friendly SKU management tools.
ControlPort is so easy to use. The capability is great and the reporting functionality is incredibly useful as well.
David Nettleship, Operations Manager, The Wine Flyer
Furthermore, The Wine Flyer offers its customers a wide range of bundles. With ControlPort™, the team can quickly assemble bundles from existing SKUs, which ensures a higher-value product is always available for purchase.
We’re looking forward to continuing this fantastic journey with The Wine Flyer, and can’t wait to see how they continue to innovate beneath the umbrella of of Avios.
If you’re an eCommerce brand with ambitions of sky-high growth, get in touch to learn how we can help spread your wings both domestically and internationally.